Yahoo! has recently released a new product called Fire Eagle. Fire Eagle is an application that developers can integrate into their software suites, enabling users to identify and broadcast their geospatial location to others on the application’s network. There are many very positive features of Fire Eagle (at least relative to other applications of this nature):
* It’s opt-in
* It allows for granular, application level, sharing of information
* It keeps limited historical data – it “keeps only the most recent piece of location information it has received for each of the major levels it understands: Exact Location, Neighborhood, City, State, Country etc. If a new piece of “Exact Location” information comes in, then we throw away the old one.” (Source)
* Yahoo!’s developers anonymize user data, and assert that they will exclusively use it for system statistics as it pertains to updates and improving service (no notes on how data is anonymized, however)
* The privacy statement makes note that users need to read the privacy agreements of the applications that utilize/integrate Fire Eagle
* Yahoo! notes that their partners must consent to terms and services, and a code of conduct, and Yahoo! provides a space for users to complain if they think that a Yahoo! partner is violating their agreements with Yahoo!.
But, but, what about those third parties!?!
A BBC article that talks about this new service (Privacy worry over location data) really identifies the core privacy concern that most advocates seem to have with this service:
The problem for privacy watchers is that privacy policies across the web are all very different and using a service through a third party could raise some real issues. Continue reading →