Remix: Making Art and Commerce Thrive in the Hybrid Economy continues Professor Lessig’s discussion about the role of copyright in contemporary Western societies. This time he is focusing on how digital tools are used by children and adults alike to ‘remix’ pieces of culture. ‘Remixing’ involves taking images, music, speeches, and video (for example) and manipulating and arranging them to create entirely new cultural artifacts. You see this in homemade music videos, funny YouTube clips that use music to mock or praise politicians, and in blogs where people appropriate content from various locations to create the narrative of each posting. These amateur cultural artifacts are significant, both because they are creative expressions and because they leverage the weight of the symbols that are used in remixing to create the new cultural artifact. There is very real value in the referential elements of remix culture.
Lessig distinguishes between ‘Read Only’ (RO) and ‘Read Write’ (RW) cultures. RO culture has been the traditional realm of copyright – here intellectual property is carefully fenced off from the public commons, and individuals must ask permission to use it. RW culture, on the other hand, thrives off of sharing and creatively adapting (and re-adapting) media. Neither is necessarily better or worse than the other – they are each useful in particular domains. The problem, however, is that the laws governing RO culture are now preventing RW culture from legally thriving; digital technologies enable culture to be remixed, while the laws of the land outlaw creating remixed digital artifacts without first asking the permission of rights holders. Lessig associates the RO and RW ‘culture models’ with commercial and sharing economies, arguing that the advent of digital technologies and spaces can drive a wedge between commercial and sharing economies to create hybrid cultures and economies. He points to wikipedia, craigslist, YouTube, Slashdot, and last.fm as operating within a hybrid economy between RW and RO culture. This economy thrives off of individuals’ shared participation that can stimulate commercial profits. If a company upsets the balance that makes possible this hybridity – by paying people when payment would be an insult, or mishandling the sharing of people’s contributions – there is a risk that the financial success of a company that operates in the hybrid economy will be (financially) endangered. Continue reading
